What is SEO in WordPress?

If we want to get our website noticed, we’ll need to ensure that it appears in searches on Google and similar sites. Most importantly, we’ll want our site to appear as close as possible to the top of the list.

SEO, or Search Engine Optimization, is a term that refers to the technique of optimizing a website for better representation in search results. These approaches and procedures are often based on the guidelines and best practices offered by major search engines such as Google, Bing, Yahoo!, and others.

The guidelines from most of the major search engines are pretty similar to each other. They generally promote use of organic backlinks, relevant and unique content, genuine discussions on the topic and discourage spam links, posts, and contents.

WordPress is already a very search engine friendly content management system; however, users may further optimize their WordPress-powered websites by changing specific settings or utilizing WordPress SEO plugins.

Improving a website’s SEO can only make it more discoverable and correctly indexed by search engines. It is not always true that a website with strong SEO techniques would rank higher in search engines or receive more visitors. However, search engines remain an essential source of traffic for many websites, therefore it is critical that their websites adhere to these SEO principles.

Some of the things that can affect SEO include:

  • Web Page Title (Article or Post Title in most cases)
  • URL structure (how descriptive it is)
  • Length and Importance of content

Here are some tips in optimizing WordPress Website SEO:

  • Create content that revolves around keywords
  • Put Interactive Design to Work on Website
  • Optimize Images
  • Write long-form content when possible

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